Some Of My Past Work
Marketing
As Loop54's CMO, I was responsible for building the brand voice, and for positioning us. I was also in charge of the company holiday card, which is when I found out that if I demand a dog in a Santa suit, people (sometimes) listen.
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A developer says"I really enjoy working with Jane because she is fun, forward thinking and well focused on the task at hand. She also really gets the target audience and is keen on getting a result that suits them. When it comes to writing it's always a pleasure to work with Jane, since she always delivers well written text that fits the presumed reader while kept interesting and funny. She also always comes up with more that than one way to express the same thing which is really useful. -- Anders Blockmar, Senior Developer, Qapital |
I led Qapital's US launch. It's a personal finance product aimed at millennials who have trouble saving and managing money but still want to live like grownups.
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Research and Communications
Flow UK needed a user researcher to help improve the HMS Challenger Project's collections website. I got to combine heritage, digital projects, and UX.
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I was CMO of GetBulb from 2013-14. Late in 2015, I worked on some user research and comms for a new version of the product.
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I was a freelance copywriter for IQ Content, which has since rebranded as UX consultancy Each and Other.
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Agencies like my work, too |
"Your skills span the whole breadth of a content project - from planning to execution - which means that we never had to wait for a certain point of the project to bring you in....Your approach is also what I would call much more user experience focused - you really dig into who the customers are and what they need, the business goals for content, plus you understand wireframes - which ultimately means you just 'get it' first time." -- Cory-Ann Joseph, UX Lead, Mobile Travel Technologies (Past: Content Strategist at IQ Content) |
Giving My Opinion in Public
I have a weekly technology column in Ireland's flagship business paper.
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I got the chance to speak at Startup Day in April 2014, in Stockholm. I talked about what product and marketing teams can learn from archaeology.
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What an editor says"Jane brings a combination of integrity and clarity to everything she does. In her role with the Sunday Business Post, Ruffino is forced to take on issues that are both morally challenging and also technically complicated. She displays immense skill in delivering clear views in a manner that keep the attention of an informed audience yet opens the eyes of those coming across a topic for the first time. She writes with élan, wit, and a sharp but fair eye." -- Emmet Ryan, Technology Editor, Sunday Business Post |
Radio and Event Production
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I'm a good collaborator"Collaborating with Jane is a pleasure. She has a vision of what she wants to create and a total commitment to quality. And she’s a listener. She analyses problems, argues about the best way to proceed and when that’s agreed, gives it her all until the job is done. Jane is always working to find the best possible result for the project, no matter who the ideas come from. |
I've been producing radio documentaries for broadcast since (holy crap!) 2006. My last one was about the ill-fated but beautiful ship the Jeanie Johnston. I set out to tell a story about a project gone wrong, but ended up seeing it as a passion project that deserves a lot more support than it's had in its 10 years moored in the Dublin Docklands.
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Teaching, Facilitation, and Training
From a former student"At Digital Skills Academy, Jane managed to effectively impart wisdom on a class with very mixed skill levels in content creation, from those who had never thought of it strategically before to those with some background in writing and content strategy. Though I found myself in the latter category, I still had a lot to learn from Jane’s lessons, which were delivered with humour and good spirit, creating the perfect environment for learning. You think you’re just enjoying an anecdote of Jane’s and then, boom, you realise you just learned something. Rather than dictate strict rules and formulas, Jane supplied us with the tools and guidance to figure out our own methods of creating content and devising strategies, all of which has been hugely valuable." -- Elaine Burke, Managing Editor, Silicon Republic |
Teaching and training is in my blood. I was raised by educators and have been developing courses and teaching since 1999. Unless you count the times I played school as a kid, when I made real lesson plans and gave real homework.
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I co-wrote a chapter of this volume, based on some of the work I'm proudest of. I ran archaeology workshops in the community for about 6 years. I'd do it again in a heartbeat.
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What the experts say
I asked a few friends to write me testimonials. Here are some of the most useful.
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"You are a good-ideas machine, churning forth creative ideas and solutions faster than I could possibly take note of, and you are the only person capable of getting sent in to save me from an Inception-like parallel universe."
-- Karen Rooney |
"Has an instinctive understanding of children to the point that I remain unconvinced she's not 1 child on another's shoulders in a long coat"
-- Mark Brereton |
"Jane is not a being, Jane is a doing*.
*Pronounced to rhyme with "boing"" -- John McMahon |